App Store Product Page Optimization | 10 Effective Strategies

How to Optimize Your iOS Apps?

Learn how you can optimize your app page, read our gen players blog to know how to impact search result rankings and help users easily find and download your app. Below are some key components for iOS product page optimization to explore.

1. Adding Promotional Artwork (iOS) 

When an app is about to be featured, Apple Store Connect will ask the specific app to upload an additional visual asset. This visual asset will be used to promote the features and stories of the app in the App Store. The visual asset will also appear on the app’s product page, right above the app title. Once you have added the promotional artwork or banner to your product page, it takes up extra space and pushes down the rest of the metadata, modifying the appearance of your screenshots. 

2. Include an App icon

An app’s icon is one of the most visible elements in the app store browser and search results. Optimize your app icon to give the viewer the best first impression and make your app stand out from the competition. A great app icon is memorable and helps explain your app.

3. Select a Compelling App Title

Choose an app name that is unique, striking, and consistent with your brand. Your app name or title is the most important element in terms of keyword optimization. This is because apps have the highest chance to rank well for keywords added to the app title. As a result, it is very important to choose your app title wisely and include descriptive keywords in the title alongside your brand name. When deciding on a set of keywords to add to your title, make sure they are well searched for in the app stores and they describe your app’s main features or benefits. 

4. Optimize your Developer Name

The developer name, or the name that is associated with your App Store Connect can be optimized and help apps rank in the search results. The developer name also appears on the app pages on the App Store and can provide your app or game with authority and awareness. Keywords used in the developer name have some weight in the App Store algorithm. 

5. Add iOS Promotional Text 

On the App Store, developers can add a promotional text field. This field is limited to 170 characters and presents a unique opportunity to excite people about your app’s promotions, upcoming features, and other time-sensitive events or sales. The promotional text displays on the app page only, underneath the screenshots but above the long description. 

6. iOS Keyword Field for Product Page Optimization

When updating your app page in the App Store Console, Apple will allow you to provide keywords separated by a comma in a designated field called “keywords.” This keyword field is not visible on the app page itself and only aims for keyword optimization. According to Apple, apps will rank in most cases for both the plural and singular terms. Use single-app store keywords rather than long-tail combinations. The iOS algorithm will automatically combine all keywords used in your metadata to form long-tail combinations. 

7. Focus on What’s New section

With every app update, you can communicate the latest changes and updates via the “What’s New” section on the app page. This section is not very visible on the app page, and keywords included here won’t help boost app rankings. But you can use this section to your advantage and make your app stand out from the competition. The App Store subtitle consists of a maximum of 30 characters. It appears not only on the app product page but also in the search results (underneath the title). Make sure to highlight your app’s main features or benefits using keywords that are widely searched for within the App Store.

8. Information Panel for iOS Product  Page Optimization

At the top of the App Store is an information panel. The purpose of the panel is to inform users about the quality of the app. The information panel is centered at the front of each app page and contains insights that can help users decide whether or not to download your app. Since these metrics relate to the quality of your app, there are no quick wins to optimize this section of the app page.

On the App Store, the information panel shows:

• Total app ratings and rating score
• Age recommendations for the app
• Position in the top charts
• Developer name
• Languages in which the game is available
• Size

9. App Long Description for iOS App Optimization

The long description is where developers can provide viewers with more information about their app’s main features and benefits. On the App Store, only the first 3 lines of the long description are shown on the app page below the screenshots. To read more, viewers need to click on it.

The long description does provide the opportunity to promote your app and highlight your key differentiators.

10. Run an External Marketing Campaign

Use App Store Optimization (ASO) tools to track performance and make data-driven decisions. Run marketing campaigns to drive traffic to your App Store page.

Measuring the Effectiveness of Product Page Optimization 

App Store Connect analytics supplies comprehensive data throughout the testing process. You can compare the metrics of the original product page and the three test pages, drawing meaningful conclusions regarding their impact on conversion. Should a test result yield a new icon, it can be integrated into the base page of the app. This can be accomplished directly through PPO by selecting the relevant test case and applying it to the source metadata. This adjustment will undergo moderation, enhancing the appeal of your page to potential users.

Conclusion

App Store Product Page Optimization is a crucial process for enhancing the discoverability and appeal of mobile apps in app stores. By focusing on key elements such as promotional artwork, app icon design, compelling app titles, optimized developer names, and strategic use of promotional text and keywords, developers can improve their app's visibility and attractiveness.