App Store Optimization Best Practices

3 Advanced Practices to Grow Your App in App Stores in 2024

App Store Optimization is the process of improving an app's visibility to increase conversion rates and get more downloads.

This article explores advanced ASO practices, including keyword optimization, compelling descriptions, and user feedback management. It emphasizes the importance of delivering a high-quality app user experience.

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App Store Optimization Tools

What is App Store Optimization?

ASO stands for App Store Optimization. It optimizes mobile apps to rank higher in an app store's search results. ASO aims to increase app visibility and organic downloads by optimizing various elements such as app titles, descriptions, keywords, icons, screenshots, and ratings. 

ASO Best Practices

Below, we have mentioned some of the best ASO practices for you.

• Include User-Oriented Keywords

Keyword optimization is one of the basic app store optimization strategies and the one you should get right. It involves using the right words in your app’s title and metadata field so that it appears when people search for those particular keywords. Keyword optimization is crucial for increasing your app’s visibility. This is especially true since search is the number one method people use to discover new apps. Your app should also aim for keywords that help apps rank as high as possible in the app store.

Two crucial pieces of information here are search volume and difficulty. Search volume tells you how many apps are ranking for that keyword. Difficulty determines how hard it is to rank #1 in that keyword. it would be best to target keywords with high search volume but low difficulty. Lots of potential interest and lower competition means you can easily gain visibility in these keywords.

Your app reviews are another unexpected source of keywords. With tools like App Tweak’s Review Sentiment Analysis, you can discover the common keywords people use to describe your app. Once you have a list of keywords, learning how to use them effectively is important.

Your app’s description is also a good place to put keywords, but only for the Google Play Store. The Apple App Store doesn’t include descriptions in its search algorithm; thus, any keywords you put in the app description there will not contribute to your ranking.

• Write a Compelling Description with an Interesting Storyline

Your app’s description is often the make-or-break component that can influence users to install your app or abandon it entirely. Once your app title and icon have done their job of attracting a person to your app page, it’s the description’s job to convince them to download it. Optimizing your app description is even more important if you consider these user behavior statistics.

In your app description, the first few lines are the most crucial. This is where you need to grab their attention. The most common approach is to open with your app’s elevator pitch, concisely describing what your app does and its biggest benefit.

Don’t forget to include a call to action. Studies show that placing a CTA can drastically improve conversion rates by triggering users to decide. The app description can be extremely powerful at sealing the deal.

• Encourage Positive User Feedback as a Best Practice for ASO

User reviews are one of the most powerful visibility and conversion tools you have at your disposal. Getting more of them can boost your ASO dramatically.

app store search algorithms consider reviews and ratings when ranking. So, the more of them you have, the higher you’ll appear in search results. The easiest way is to simply ask users for feedback. However, timing is crucial. Make sure they’ve experienced your app first for a reasonable period. Also, consider asking them after they’ve completed a task or level, as they might feel the most satisfied then. Encouraging users to post reviews with a subpar app will do more harm than good! All of this points to the most important lesson of all quality matters.

ASO is Just One Piece of the Puzzle

You can implement the best ASO strategies in the world. Engineer an exceptional UX for your users; you’re already halfway through the ASO battle.

With gen players' expertise and track record in developing winning apps, we believe we can help you with that!

Contact us today, and let’s talk!

Conclusion

App Store Optimization remains a critical aspect of app marketing, allowing developers to enhance their apps' visibility, attract users, and drive downloads. Developers can significantly improve their app's performance in app stores by implementing advanced ASO practices such as keyword optimization, compelling descriptions, and fostering positive user feedback. As the mobile app landscape evolves, staying updated with the latest ASO strategies and constantly refining app offerings will be crucial for developers to thrive in the competitive app market.