How to Increase App Installs? | 5+ Proven Ways Revealed

How to get More App Installs? 5+ Proven Ways

Utilizing these proven ways listed below, developers can increase app installs effectively, reducing the need for expensive paid campaigns and fostering long-term success.

1. Implement Referral Programs

A referral program, at its core, is a more independent and cost-efficient influencer marketing program. The premise is simple: a person attracts people to your app via a tracked link, and you pay a certain fixed fee for each new user. The key is to make the process of referring as simple and as exciting as possible, provide users with a unique referral link or code that they can easily share with friends and family and ensure that the rewards are attractive enough to motivate users to participate. 

2. Utilize Content Marketing 

Content marketing differs from social media marketing because it’s not limited to one channel. Your blog can be anywhere, and high-quality, SEO-optimized content related to your app can significantly improve your search engine visibility, driving traffic and downloads. Focus on topics that are relevant to your app’s niche and valuable to your target audience. You can also “guest post” to well-established platforms, tapping into their existing audience and building backlinks that improve your site’s SEO. Make sure to choose platforms that align with your app’s theme and have an audience likely to be interested in your app. 

3. Optimize for Search Engines

Guest posting is also important for your app’s outside SEO. Not everyone searches for apps in the Store; some use good old search engines, so making sure your app is well presented outside of the App Store is important too. It’s also even more applicable in the case of Google, which indexes both the search engine and the Play Store, sometimes offering the apps in the Google search results.

4. Offer a Free Trial 

If your app is paid, introducing a free version will lead more people to try it before buying. Read our Genplayers blog to know more about app installs. To effectively create and promote a free trial or demo of your app, focus on highlighting its most engaging and valuable features. Ensure the trial period is clear and the transition to the full version is smooth, perhaps with an exclusive offer or discount for those upgrading. 

5. Encourage User Feedback

Having a high rating and genuine positive reviews is a must for a successful app and one of the factors that convert viewers into app users. To encourage users to leave positive reviews for your app, ask for feedback at the right time: for example, after they’ve had a meaningful or enjoyable experience. Simplify the review process by providing a direct link to increase the likelihood of users leaving a review. You can also consider ethically incentivizing reviews, but be sure to comply with app store policies.

6. Regularly Update the App

Regular updates are crucial for maintaining user interest and attracting new users. Updates should respond to user feedback, fix bugs, and introduce new features. This shows users that you are committed to improving their experience, encouraging loyalty and positive word-of-mouth. Update notes are also an important communication channel, with the latest update visible on the app page. While mentioning the key features and new possibilities is important, a bit of humour never hurts: show that the app is created by real people and developers, who love what they’re doing and listen to the users’ feedback.

7. Localize the App to get more App Installs

As we mentioned in the first section, localizing your app’s language and content is key to connecting with different geographical markets. It goes beyond mere translation; understanding local culture, slang, and preferences ensures the app resonates with users in each specific region. This approach shows respect for local nuances and can significantly enhance user experience. It also helps in overcoming language barriers, making the app more accessible and user-friendly. People trust the content in their native language more, so they are more like to download the app

8. Use Analytics to Refine Strategies

The last one is a meta-strategy that should be employed at all times. Using analytics tools to track app performance, user behaviour, and marketing effectiveness is essential for refining your strategies continually. These tools provide valuable insights into how users interact with your app, which features are most popular, and where users may be encountering issues. 

Low Number of App Installs – Is It A Matter of Concern – Why?

A low number of app downloads and installs will always be a concern since it hints at a high customer acquisition cost.

So, if you cannot increase your app installs, you will need to get more help from paid campaigns. However, it will bring your net profits down. Therefore, you can use these proven strategies to increase your app downloads and installs organically.

Conclusion

Increasing app installs is essential for the growth and sustainability of a mobile application. By implementing a combination of strategies such as referral programs, content marketing, SEO, and offering free trials, app developers can organically boost their app’s visibility and appeal.