How to Increase App Installs? 5 Best Strategies

5 Best Strategies to Increase App Installs

Whether you are seeking your first hundred users or trying to reach five figures, these tried and tested strategies to increase app installs should help you reach your goals. 

1. Reach More Users With App Store Optimization

Most people discover new apps through Apple’s App Store or the Google Play Store. If you want to improve your numbers, make sure to study the listings of your biggest competitors and do some research on what your ideal user is likely to search for. It’s also important to adapt your listing for each region. Each language has its keywords, for example.ASO service providers like Genplayers can assist you here.

2. Expand Your Target Audience Through App Localization

One of the great opportunities provided by the App Store and Google Play Store is that you can reach users around the world. Translation can help you reach out to people in other parts of the world. But if you really want to see traction, you need to go one step further. Localization is about adapting your whole app for different languages, cultures, and locations. The process includes translation, along with content and design optimization. It can even cover your listing. Good localization should help you unlock new audiences around the world. Just as importantly, people who download your app in these new regions will enjoy a better user experience — leading to more positive reviews and word-of-mouth referrals.

3. Use Content Marketing to Engage With Potential Users

From photo editors to financial management, many apps can be promoted effectively with good content marketing. This could mean adding blogs to your app website, creating video tutorials on YouTube, or even starting your podcast series. Relevant content will always attract users and make any app or game app rank high. You can insert an elevator pitch for your app within every post, video, and episode. As a secondary benefit, pushing out content regularly will give your website a major SEO boost.

4. Get Some Influencers on Your Team

Of course, not every startup has the expertise or resources to build a massive following. But that doesn’t mean you should give up on social media. If you want to introduce your app to a brand new audience, consider working with some social media influencers. The key to this tactic is choosing the right influencers to partner with. While big names can help you reach millions of people, you may find greater success when working with influencers who have a smaller, but highly-engaged audience, built around a particular interest.

5. Encourage Users to Leave Ratings and Reviews

When any potential user stumbles upon your app, there is a fair chance they will take a glance at your rating. The most discerning might even dive into your user reviews, in search of feedback from other customers The best way to improve your ratings and reviews is by asking your existing users

Conclusion

Increasing app installs is crucial for app developers looking to grow their user base and succeed in the competitive app market. By implementing a combination of app install strategies and continuously refining their approach, app developers can achieve their app install goals and maximize their app's success.